I led a strategic redesign of the PACE Engineering Recruiters website, realigning the brand with its current focus on AI, robotics, autonomy, and advanced engineering recruitment. The project consolidated a bloated 40–50 page sitemap down to roughly 30 intentional pages while preserving SEO equity through careful URL mapping and redirects, and migrated approximately 1,500 blog posts with categories and rankings intact. The site was rebuilt from Divi onto WordPress with Elementor Pro using modular service and industry templates, delivering a clean, technical aesthetic suited to enterprise clients and senior candidates, with a backend the PACE team can actually maintain.