I rebuilt the Axiom IT Services website from scratch in a clean environment, with no carryover from the previous developer’s plugins or structure. The new site is organized around how business owners actually search, with dedicated service pages for managed IT, IT support, cybersecurity, cloud, and business continuity, plus service area pages targeting the Twin Cities and St. Cloud markets. Messaging was refined through competitor analysis and rewritten to speak to business owners rather than technicians, and on-page SEO, internal linking, trust signals, and clear consultation CTAs were built into the structure from the start.