I built the announcement hub for PBA Pro Bowling 2027, the officially licensed bowling simulation from Farsight Studios. The site has three jobs at once: paid ad landing page, product information source, and top of the community funnel, so every page carries one unambiguous path to the storefront.
40 pro bowlers and 270 plus bowling balls run as custom post types, which means a two person marketing team can add a pro, publish a post, or swap the homepage banner without a developer. Built in WordPress with Elementor Pro, with Brevo newsletter integration, a Discord block, and a press kit for media.