I consolidated two websites into one for Alamir CPAs, retiring a split presence across alamircpas.com and the niche site cpaentertainers.com in favor of a single conversion focused site under the main brand. The six page WordPress build presents three service pillars clearly: tax resolution, tax compliance and planning, and fractional CFO work.
The bigger win was the intake flow. The old process lost qualified prospects to the lag between a form submission and a booked call, so I replaced it with a GHL/Calendly screening form that qualifies at the point of enquiry, shows the booking link immediately, and routes every submission into the firm’s CRM.